RPE Manifesto

RPE is a fintech with over 20 years of experience, focused on transforming the retail experience in Brazil and around the world.

Challenge

Jan 27, 2026

How do you create a manifesto film that clearly expresses the brand’s vision and positioning within its market?

Research

The script was designed to inspire—telling the story of what RPE has already achieved and what it aims to accomplish next.

To represent the team behind the brand, the copywriter drew from communication styles commonly found in tech and financial industries, with the intention of creating something new. Something uniquely RPE.

Solution

RPE is movement.

The brand’s slogan is reflected in the film’s style, pacing, and editing. The creative direction intentionally mirrors the company’s way of operating, resulting in an immersive narrative centered around a key character: the orange sphere.

This sphere moves dynamically from place to place—shaping environments, connecting people, and building the story as it flows. It’s more than a visual element; it’s a character.

The idea was to represent what the company does through who the company is.

The film is primarily typography-driven, but also incorporates image and animation to create a smooth, engaging experience—carefully balancing each style according to the needs of each moment.

Solution

RPE is movement.

This sphere moves dynamically from place to place—shaping environments, connecting people, and building the story as it flows. It’s more than a visual element; it’s a character.

The idea was to represent what the company does through who the company is.

The film is primarily typography-driven, but also incorporates image and animation to create a smooth, engaging experience—carefully balancing each style according to the needs of each moment.

Solution

RPE is movement.

This sphere moves dynamically from place to place—shaping environments, connecting people, and building the story as it flows. It’s more than a visual element; it’s a character.

The idea was to represent what the company does through who the company is.

The film is primarily typography-driven, but also incorporates image and animation to create a smooth, engaging experience—carefully balancing each style according to the needs of each moment.